Forgive them, Cole Porter
If you felt the earth move today, don't worry. It wasn't an earthquake - just Cole Porter spinning like a pinwheel in his grave.
The unlikely pairing of Carl's Jr. and Paris Hilton has resulted in one of the most disturbing commercials ever to air.
I don't know much about marketing, but if you're advertising a food product, don't you want to avoid making the viewer nauseous? Yes, some might find it sexually appealing - I presume that this was the intended effect (because, really, who doesn't associate a quarter pound of low-grade beef with sex?).
But really, after the initial shock of "Paris wearing ... more than usual" fades away, what is the audience left with? A somewhat attractive blonde molesting a car? The first time since November that Paris has eaten?
Of course, it is a rather effective commercial - after all, I've just linked to it (although I'll be lucky if anyone ever reads this). So yes, this blog is only a pawn in Carl's Jr.'s attempt at viral advertising.
It won't, however, convince me to buy their burger. Why? Because I will forever associate it with Paris Hilton's mouth, and my mother taught me well: if you don't know where it's been, don't touch it.
The unlikely pairing of Carl's Jr. and Paris Hilton has resulted in one of the most disturbing commercials ever to air.
I don't know much about marketing, but if you're advertising a food product, don't you want to avoid making the viewer nauseous? Yes, some might find it sexually appealing - I presume that this was the intended effect (because, really, who doesn't associate a quarter pound of low-grade beef with sex?).
But really, after the initial shock of "Paris wearing ... more than usual" fades away, what is the audience left with? A somewhat attractive blonde molesting a car? The first time since November that Paris has eaten?
Of course, it is a rather effective commercial - after all, I've just linked to it (although I'll be lucky if anyone ever reads this). So yes, this blog is only a pawn in Carl's Jr.'s attempt at viral advertising.
It won't, however, convince me to buy their burger. Why? Because I will forever associate it with Paris Hilton's mouth, and my mother taught me well: if you don't know where it's been, don't touch it.
Labels: ads, Paris Hilton


